Privacy Statement

General Motors Company U.S. Consumer Privacy Statement

Last modified: May 28, 2014

Your privacy is important to General Motors Company (“GM” or “we”) as is your trust in GM’s products and services. We want you to know that the information you share with us will be treated with care. This Privacy Statement addresses what personal information we collect and how we handle the personal information shared with us.
View the California Privacy Policy


This Privacy Statement applies to personal information we obtain from and about individuals interacting with GM and its websites, products and services. It does not apply to personal information we obtain in our capacity as an employer. This Privacy Statement covers all GM businesses and subsidiaries in the U.S. except for OnStar LLC and General Motors Financial Company, Inc. which have their own Privacy Statements. Additionally, mobile applications have separate privacy statements, as described in the Mobile Applications section below.

Information Collected

As you interact with GM, there may be opportunities for you to provide us with your information. Additionally, we may collect certain information about you or your vehicle as further described below.

You may provide us with information about you or your vehicle through a number of sources: GM websites, product and related events, test drive or other incentive applications, surveys, social media platforms (i.e., when you register for a GM sponsored sweepstakes via the GM Facebook Fan page), sweepstakes entries and through our customer call centers.

We receive information about you through vehicle sales records provided by your dealer and we may obtain, with your consent, data obtained from your vehicle’s Event Data Recorder (“EDR”) as described in your owner’s manual (i.e., how various systems in your vehicle operate, the speed and distance of your vehicle). For additional information about EDR data, please see your owner’s manual. We also may obtain information about you and your vehicle from GM affiliates, GM dealers, GM licensees for consumer merchandise, GM credit card bank partners and other sources such as companies that provide lists of potential vehicle purchasers and current owners, if such companies are permitted to share your information with us pursuant to their privacy statements.

The types of information that GM collects about you may include, but are not limited to:


The information GM collects about you and your vehicle will be used:

You may choose to forward information from one of our websites or emails to another person through our Forward to a Friend program. Email addresses submitted to our E-card or other Forward to a Friend programs will not be captured for later use in marketing unless the recipient opts into receiving additional marketing materials from GM.


GM may share the information it collects about you or your vehicle in the following instances:

Apart from the purposes listed above, GM will not share information about you or your vehicle with other third parties for their independent use without your permission.

How to Manage Your Personal Information/Communications Preferences

GM and GM dealers are separate legal entities with their own privacy practices. For questions about your dealer's privacy practices including opting out of marketing communications from your dealer, please contact your dealer directly.

If you do not want to receive unsolicited marketing communications from GM, please visit our Consumer Preference System website at This will allow you to opt out of telephone and email communications and/or to change previously submitted opt-out preferences. You can also call 1-866-MYPRIVACY (1-866-697-7482) to opt out of direct mail communications, as well as telephone and email communications, and/or to change previously submitted opt-out preferences.

If you have subscribed to a particular email newsletter or other communication (such as My GMLINK Service Reminders), you should follow the instructions in the email or on a related website to unsubscribe.

If you opt out of receiving marketing communications from GM, your personal information will not be used for marketing, but may still be used for the other purposes described in this Privacy Statement (such as vehicle support and service).


GM uses administrative, technical and physical security to protect the personal information we maintain and to help ensure that it is used according to this Privacy Statement.

Cookies/Tracking Technologies

GM websites use “cookies” to remember user preferences and to maximize the performance of our website and services. Using cookies on our websites provides benefits to you, such as allowing you to maintain your account login information or contact information on Request a Quote forms between visits, or locating a nearby dealer. In addition, we use information gathered from cookies to autofill fields on forms such as the city, state or zip code associated with your IP address. This information can be corrected by you before submitting any form or inquiry or you can disable the cookie as discussed below and the information will not be collected.

Similarly, we may also place Web beacons in our emails to measure the effectiveness of our email campaigns by identifying the individuals who open or act upon an email message, when an email message is opened, how many times an email message is forwarded, the type of software, device, operating system and browser used to deliver the email and any URL accessed through our email message.

To measure site activity and provide a better user experience, we may allow our service providers or business partners to compile information from the cookies, Web beacons or other technologies on our websites which may include information about your visit (such as demographic data, browser type, IP address, pages visited, activities conducted on the page and the day and time of your visit). We may also allow third party advertising and personalization partners to use this information to develop personalized content and appropriate advertising based on your visits over time on GM web sites and non-GM web sites.

This information may also be used to evaluate our online advertising campaigns or to tailor promotions and other marketing messages to you.

At this time, we do not currently honor do no track signals from a web site browser. However, you may refuse or delete cookies. Please refer to your browser Help instructions to learn more about cookies and other technologies and how to manage their use. If you elect to refuse or delete cookies, you will need to repeat this process if you use another computer, or change browsers. If you choose to decline cookies, some of the functionality of a website may be impaired. GM adheres to the Digital Advertising Alliance's Self-Regulatory Principles for Online Behavioral Advertising ( If you do not wish to receive personalized advertising or content from us while visiting GM web sites, you may click on the AdChoices icon located at the bottom of the web site page or the Digital Advertising Alliance’s Opt-Out page (

If you do not wish to receive personalized advertising or content from us on non-GM websites, please visit the Digital Advertising Alliance’s Opt-Out page ( or click on the AboutAds icon on a GM advertisement and follow the instructions on how to opt out.

Opting out of relevant advertising will not opt you out of all advertising, but rather only those advertisements that are personalized to your interests by GM or its agents or representatives. If you choose to decline cookies, some of the functionality of a website may be impaired.

Linked Sites

GM websites may contain links to third-party sites not controlled by GM or covered by this Privacy Statement, such as those belonging to GM dealers, GM licensees, co-branded websites offered in conjunction with a business partner, or independent product review sites. We recommend that you check the Privacy Statement of other sites you visit before providing any personal information.

GM Dealers

When you buy or lease a GM vehicle from a GM dealer, the dealer will share your information with GM as the vehicle manufacturer. Please be aware that each dealer operates as a separate legal entity and you should read the dealer’s privacy statement to ensure that you understand its privacy practices and procedures. Additionally, because the GM dealer often is the first contact with you, the dealer can answer any questions you may have about its privacy practices. While GM encourages its dealers to ensure full compliance with all applicable privacy legislation and has provided information to our dealers relating to privacy obligations, GM is not responsible for dealers’ compliance with applicable law.

When completing a purchase or lease agreement or signing a service repair order with the GM dealer, you should be provided with information describing the dealership's privacy practices and related policies that explain that certain personal information that you provide to the dealer may be shared with GM or others in accordance with this Statement.

Children's Privacy

GM websites do not target or knowingly collect any information from children under the age of 13.

Data Transfer

GM affiliates in the United States (“GM US”) adhere to the U.S.– EU Safe Harbor Privacy Principles and the U.S.-Swiss Safe Harbor Privacy Principles as set forth by the U.S. Department of Commerce (collectively, “European Safe Harbor”) as a data processor for certain European customer personal data transfers to the United States. Specifically, GM U.S. acts as a data processor for its GM affiliated companies in Europe (“GM Europe”) when it provides data hosting, technical support, or otherwise obtains incidental access to data about identified or identifiable users of GM Europe's products and services, including Infotainment services (“European Customer Data”). Each GM Europe company acts as a controller of its own European Customer Data, and GM U.S. acts as a data processor for these GM Europe companies. Individuals that use products or services offered by a GM Europe company may therefore wish to raise any privacy questions with such GM Europe company directly, including filing any requests to access European Customer Data or exercise other privacy rights. Such individuals may also raise questions with GM U.S. as per the contact details below.

Individuals also may raise privacy concerns with the International Centre for Dispute Resolution, the international division of the American Arbitration Association (ICDR/AAA) at the following website: To learn more about the Safe Harbor program, and to view GM U.S.’s certification, please visit

Privacy Inquiries and Correcting Your Information

If you have concerns or questions regarding GM's consumer privacy practices or this Privacy Statement, please refer to the frequently asked questions that follow, or you may contact us at 1-866-MYPRIVACY (1-866-697-7482).

To have your mail, email or telephone information updated please call one of the following Customer Assistance Centers that is specific to your vehicle:
Buick: 1-800-521-7300
GMC: 1-800-462-8782

The effective date of this privacy statement is 5/28/2014.